Audit My Ads
A proper look at your Google Ads account, by someone who's been doing this since 2008.
One week to deliver. A one-page scorecard, plus two to four pages of specific recommendations.
If something's bleeding money, you'll know what. If something's working, you'll know that too.
A word on "free audits" first
You've probably had one of these land in your inbox.
"Free Google Ads audit. No obligation. We'll spot the gaps in 24 hours."
It's just a sales tool.
A proper review of an account takes hours. Sometimes a full day. You're pulling search term reports, checking conversion tracking end-to-end, looking at audience overlap, watching how the bid strategy is actually behaving, digging into Quality Score history, working out where money's leaking and where it's quietly working.
Nobody does that for free.
A free audit gets you a 20-minute scan from an automated tool, spitting out the same generic findings for every account it touches. "You've got broad match keywords." Almost everyone does. "Your CTR is below industry average." Industry averages are nearly meaningless. "Your Quality Scores are low." Compared to what?
It's not an audit. It's a list of things scary enough to make you book the call. The findings are the pitch.
If the audit was the product, they'd charge for it. They don't. So it isn't.
What you actually get
You get a real human in your account, for hours, looking at everything.
Keywords. Settings. Ad copy. Landing Page(s), Offers(s), Conversion tracking. Audiences. Bid strategy behaviour. And more.
I don't use a 200-point checklist. Checklists tell you the boxes are ticked - they don't tell you whether the account's actually working. I work to a framework I've built up over the years that walks me through the account, flags what's working, and flags what isn't.
At the end you get two things:
A one-page scorecard. The honest verdict, in plain English.
Two to four pages of specific recommendations. What to fix, why, and how much it matters.
That's it. No implementation. No 12-month contract.
If you want me or one of the other freelancers to do the work, that's a separate conversation.
What it costs
The minimum is £500.
Above that, it's 6% of your total ad spend over the last 90 days. Bigger accounts take longer to audit properly, so they cost more. That's the only reason.
A few examples to make it concrete:
- 90-day spend of £300,000 → audit is £18,000
- 90-day spend of £100,000 → audit is £6,000
- 90-day spend of £20,000 → audit is £1,200
- 90-day spend of £5,000 → audit is the £1,000 minimum
- 90-day spend of £1,500 → audit is still £1,000 minimum (and you'd probably be better off booking a coaching call instead)
If you're under about £15,000 in 90-day spend, the minimum kicks in. Below that, an audit is overkill — say so when you contact me and I'll point you at something more suitable.
How to find your 90-day spend
Open your Google Ads account. Click the date range selector in the top right. Type "90" into the days up to yesterday box. Click Apply.
Look at the chart. Find the Cost metric. That's the number.
If you don't see Cost, click the dropdown next to one of the other metrics — Clicks, or Conversions — and pick Cost from the list.
That's the figure you send me.
Frequently asked questions
"I don't think your pricing model applies to me because of XYZ."
Fair enough — get in touch and tell me why, and what you'd want to pay instead. I can't promise to say yes, but I'm happy to consider it.
"We've got three Search campaigns and three Performance Max campaigns. Can you just audit the Search ones?"
No.
Every active campaign in your account interacts with every other one. I can't make honest recommendations on half an account. The price is based on total account spend, not the bit you'd like me to look at.
Same goes if you pause a load of campaigns the day before getting in touch — they had a material impact on the account, so they're in scope.
If I open the account and the 90-day spend doesn't match what you told me, I'll send an invoice for the difference before I start. There are no refunds on audits, so if in doubt, ask first.
"We've got an MCC with multiple accounts, hundreds of campaigns, every format imaginable. Can you still do it?"
Yes. Get in touch with a few details and I'll put together a custom quote.
"What actually happens during the audit?"
I get access to the account. I work through it using my framework. I write up what I found — what's working, what isn't, and what I'd do about it.
You get a one-page scorecard and two to four pages of specific recommendations. Plain English. No traffic-light icons. No 200-point checklist.
"I'm in trouble. Can you rush it?"
Standard turnaround is one week. If you need it inside 24 hours, the rush fee is 50% on top — so a £1,000 audit becomes £1,500.
If you want to go that route, get in touch and tell me you've seen the rush fee and you're good with it.
Ready to go
Contact me with your 90-day spend. I'll send an invoice. We'll take it from there.
If you've got questions before any of that, ask them. I'd rather have the conversation up front than take on an audit that wasn't right for you.
And that's that.