You're Probably Funding Google's Retirement Plan

Most businesses spending £3,000 a month on Google Ads are getting about £1,000 worth of results.

The other two grand? It's going to keywords your customers would never type. To Google's automation, quietly doing what's best for Google. To ads written about your business instead of your customer's problem. To a landing page that's turning away everyone it touches.

The dashboard doesn't show you any of this. It shows you impressions, clicks, and a cheerful green tick next to "campaign status: active."

Active isn't the same as working.

We fix Google Ads accounts that look fine on paper

We open the account, go through everything — keywords, settings, ad copy, conversions, landing pages — and tell you exactly what we find before we change a thing.

Sometimes it needs a scalpel. Sometimes it needs a sledgehammer. Either way, you'll know which one and why before any money changes hands.

Then we manage it for ninety days. We watch what Google's automation is doing and rein it in where it needs reining in. We send you one number — not impressions, not clicks, the number that actually matters to your business — and we explain it in plain English.

You deal with us directly the whole time. No account manager in the middle. No junior learning on your dime.

A quick story

I once logged into a Somerset holiday-lodge business's account and found a chunk of their monthly budget going to people searching for holidays in Hawaii.

Had been going for months. Nobody had spotted it.

That's not unusual. That's Tuesday.

Perry Marshall calls this Google's stupidity tax — money that should land in your bank account, ending up in Google's instead. We spend our days finding it and stopping it.

A few things we'll tell you upfront

We don't guarantee results. Nobody honest does — if there was a guarantee, we'd just run the business ourselves.

We don't do SEO, build websites, or run social.

And if we go through your account and decide the ads aren't actually the problem, we'll tell you that — even when it costs us the job. Sometimes the right answer is turning the ads off for a while. We'll say so if it is.

What happens next

Fill in the form below. We'll go through the account and come back with an honest read on what's there and what we'd do about it.

No commitment to that point. If we think we can help, we'll tell you how. If we can't, we'll point you somewhere that might.

Either way, you'll know where you stand.